About the Campaign

A hand holds up a strawberry and cream heart-shaped sucker with a tech-themed valentine card attached to the stem.

The Texas A&M Division of IT strives to represent itself as the friendly tech expert to the Texas A&M campus community. On Valentine's Day, we aimed to put a face behind that name by distributing 1,400 valentine's themed cards and candy throughout campus. Not only was the campaign used as a sign of good faith to the campus community, but promoted our social media handles, as well.

Social Media Posts

In addition to passing out Valentine's Day candy with tech-themed cards in person, digital versions of the cards were added to our social media accounts. The campaign was also promoted on The Division of IT’s social media accounts through tweets, Instagram posts and stories and Facebook posts.

A Facebook post with a picture of a Division of IT staff member handing out suckers in the library.
Valentines Post on Facebook

A Facebook post with a picture of a Division of IT staff member handing out suckers in the library.

An Instagram post showing an illustration of two tablets holding hands over the words "let's be hyperlinked together forever."
Valentines Post on Instagram

An Instagram post showing an illustration of two tablets holding hands over the words "let's be hyperlinked together forever."

A tweet with a collage of photographs showing suckers being handed out on campus.
Valentines Post on Twitter

A tweet with a collage of photographs showing suckers being handed out on campus.

Valentine's Day Cards

Two illustrated tablets smile and hold hands above the words "Let's be hyperlinked together forever"

Two illustrated tablets smile and hold hands above the words "Let's be hyperlinked together forever"

An illustrated keyboard sits below the words "You're Just Our Type"

An illustrated keyboard sits below the words "You're Just Our Type"

An illustrated search bar with the option "You auto-complete me" selected; other phrases such as "you are one of a kind" form a list below.

An illustrated search bar with the option "You auto-complete me" selected; other phrases such as "you are one of a kind" form a list below.

Two illustrated computers look at each other below a heart above the words "It was love at first site"

Two illustrated computers look at each other below a heart above the words "It was love at first site"